How to Plan a Website Redesign Without Losing What Works

A redesign can improve a website and accidentally bury the page that brings its best inquiries. Before exploring layouts, list the pages customers use, where they enter, and which actions keep the business running.

Inventory the journeys worth protecting

Review important search landing pages, referral links, advertisements, forms, and downloads. Talk to support about pages people cannot find. For each existing URL, record whether it will stay, be combined, or redirect to an equivalent destination. Give the decision an owner.

Prototype real content in one complete journey

Build a service page with the longest actual heading, a real image, pricing conditions, and the form. Test at phone width, with a keyboard, and after a failed submission. Use the result to establish navigation, typography, spacing, and reusable sections before duplicating the layout across the site.

Launch with evidence and a rollback plan

Verify redirects, canonical URLs, metadata, image sizes, analytics, and email delivery on the environment that will serve customers. Record a baseline of qualified inquiries and major landing pages. After launch, compare the same paths and devices, and investigate broken destinations before responding to a general change in traffic.

Related guides and services

More from Dopweb
Dopweb homepage · Web development · Deciding whether to use AMP · Cms web design · Search engine optimization

Search and marketing
Marketing strategy · Influencer marketing · Web traffic · Landing page · Business blogging · Social media marketing · Content marketing · Digital marketing · Web analytics · SEO

Design and technology
Branding · UI and UX design · Responsive website · Web optimization · Domain research · Cms management · Cybersecurity · Mobile app UI and UX · Create a website · Logo design · Mobile apps