How to Brief, Test, and Approve a Custom Logo

Before approving a logo on a presentation slide, put it on the smallest and least forgiving surfaces where it will appear. A delivery van and a browser tab may need different versions of the same mark.

Write a brief around actual uses

List the business name, audience, mandatory wording, competing marks, and materials you will produce first. Give the designer examples of what customers need to recognize. Separate personal taste from constraints, such as a single thread color for embroidered uniforms.

Test the mark before choosing

Print it in black on a basic office printer. View the icon at tab size, place the wordmark over a dark photo, and mock it up on a real invoice. Ask a person unfamiliar with the business to read the name. If recognition depends on a slogan that vanishes at small sizes, request a simpler version.

Collect files you can use next year

Request editable vector artwork, an SVG for web use, transparent raster exports, and light, dark, and single-color variants. Record minimum sizes, clear space, and licensing or ownership terms. Save the approved masters in a business-controlled location so a new supplier can reproduce them consistently.

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